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Applying Consumer Research to Microfranchising in South Africa

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South Africa faces two critical public health issues: the double burden of malnutrition and micronutrient
malnutrition. One way of combating this is by promoting fortified versions of affordable foods. Sizanani Mzanzi promotes a social microfranchising business that empowers people in South Africa and improves their quality of life. Sizanani Mzanzi applied consumer research to the microfranchising business model, using shopping, food
diaries and in-depth interviews to generate consumer insights that can be used to positively shape the market for
affordable, fortified foods in Soweto, South Africa.

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Key Details

Year 2017
Authors Taurai Nyakunu
Language English
Keywords
DOI https://doi.org/10.52439/DETI1429
DOI Number 10.52439/DETI1429
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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