With one third of the world’s population consuming poor diets, the world is facing a huge public health
challenge and consequent economic challenge. Improving the diets of more than two billion people requires, among other things, engaging food businesses to improve the nutritional content of foods and make nutritious foods more desirable. To successfully reach and operate at the “bottom of the pyramid” food businesses need to develop a deep understanding of low-income consumers and their food purchase decisions. The SUN Business Network (SBN) undertakes and collates consumer and market research and shares findings with its business members at the national level. SBN envisages that more businesses will responsibly leverage the data and insights in their production of nutritious foods, particularly for low-income consumers. It is also hoped that businesses will develop marketing and communications approaches which make nutrition more exciting, relevant and aspirational to the consumer.
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