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Creating Demand for Multiple Micronutrient Supplements (MMS)

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The influential economist Michael Rothschild once said that there are three classes of behavior change ‘problems’: education, regulation and marketing. The public health sector has more often than not defaulted to education – telling people why they should practice the desired behaviors. However, the case of MMS, and other nutritional products, is also a ‘marketing problem.

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Key Details

Year 2020
Authors Petr Schmied, Manijuk Y
Language English
Keywords
DOI https://doi.org/10.52439/EMGW3715
DOI Number 10.52439/EMGW3715
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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