There are more than 325,000 health apps available in app stores, which consumers are using to monitor and evaluate their individual health outcomes. New innovations, such as Farmwave’s pest and pathogen diagnosis app, are being applied across the food supply chain to support the growth, distribution and affordability of healthy, nutrient-dense foods. Independent and locally based mobile markets and online shopping platforms are cropping up to improve food access by delivering groceries directly to food-insecure communities.
Machine-learning algorithms are being used to aggregate data from supermarket loyalty cards in order to generate coupons for nutritious foods and to offer personalized diet recommendations based on consumers’ shopping habits. Data-driven technologies are being employed across the entire food system both to influence individual behavior change and to address inefficiencies across the food supply chain.
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