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Diets and Desire

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The fact that Eskimos are said to have 50 different words for snow, Greeks seven words to describe love and Americans 13 different words for sandwiches is thought to reflect a larger truth common to all these cultures: that the language we use influences how we see the world around us. How we talk about objects, events and people not only reflects our familiarity with them, but also actively influences how we experience them in the first place.

The notion that words have the power to shape how we filter information from our eyes, ears, noses and taste buds is not just an obscure theory from linguistics,but shows itself through many practical examples observable in our everyday lives. Probably the most obvious of these is its application to the field of marketing, where language is used to generate desire for all types of consumer goods, including food and drink.

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Key Details

Year 2020
Authors Yana Manyuk, Kalpana Beesabathuni
Language English
Keywords
DOI https://doi.org/10.52439/SQXC5441
DOI Number 10.52439/SQXC5441
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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