In many of our societies, the entire food value chain has been commercialized since the 1950s – from buying fruits and vegetables to home delivery services. The industrialization of food has gained momentum and led to a focus on profit to shareholders. This commercialization of the food value chain has happened in a way that is detrimental to our societies: two billion of the world’s population is overweight and another billion is underweight. That is the bittersweet reality. Although we cannot stop the industrialization of the food value chain, we can participate in it and shape it by fostering an enabling environment for entrepreneurs. In fact, there has never been a better time to start a business with the purpose of improving human nutrition – whether in Europe, the US, Africa, or Asia.
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