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Epicurean Food Marketing

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Food marketers can no longer ignore the impact of their actions on customers’ health and wellbeing. The standard solution – food reformulation – is limited by ‘health halos’ (the tendency to overeat foods that are
perceived to be healthy) as well as by the dissolving consensus on what makes a food healthy. Epicurean marketing shifts the focus from what we eat to how much we eat: from health and nutrition to making
smaller portions more appealing. Marketers must shift from selling food as fuel – making money by selling more calories – to marketing food as pleasure – making money by selling less food and more pleasure.

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Key Details

Year 2020
Authors Pierre Chandon
Language English
Keywords
DOI https://doi.org/10.52439/UZIV4112
DOI Number 10.52439/UZIV4112
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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