GAIN was created ten years ago with a view to refocusing the world’s attention on nutrition, which had received inadequate focus for more than two decades prior to that. There were three key elements to our approach.Firstly, given the scale of the problem, we needed to move away fr om multiple small pilot programs to large-scale interventions that could reach large numbers of people and show impacts at scale. Secondly, we needed to fi nd ways of harnessing markets more eff ectively. Until then, I think people had seen nutrition mainly through the lens of the public health sector. Very few perceived it as something that had to engage with market players in order to have an impact. Thirdly, we realized that no single stakeholder can be successfu l alone. To reach billions of people, you have to think fr om the outset in terms of multi-stakeholder approaches and partnerships. These three elements are central to what GAIN has been about, and what makes us unique, in my opinion.
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