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Highlighting Group Differences

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Segmentation is a key social marketing principle. Segmentation allows the wants, needs and characteristics of smaller groups within a larger target audience to be  identified. Segmentation offers additional insights about the groups that are most likely to change. An example study outlines how two distinct segments were identified within one student population. This segmentation analysis highlighted that it is essential to focus on making healthful eating opportunities more available – for example, ensuring the availability of food outlets offering healthy options and offering healthy breakfasts for students.

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Key Details

Year 2020
Authors Anna Kitunen Anna Kitunen, Sharyn Rundle-Thiele, Julia Carins
Language English
Keywords
DOI https://doi.org/10.52439/NIFI1591
DOI Number 10.52439/NIFI1591
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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