Qualitative research can help project teams understand the cultural environment that they are working in, deliver insights into people’s attitudes to health, medicine and food, increase uptake within programs and educate people into healthier behaviors, ultimately improving people’s levels of nutrition and lives. Qualitative research is a formalized way of listening that enables objectivity; it reduces bias and exposes incorrect assumptions carried in cultural differences. This is important for international programs, as many involve staff from a scientific and foreign cultural background.
For all devoted to nutrition.
Discover the science behind nutrition and our latest initiatives for a promising tomorrow.