Why do many consumers choose french fries over fruits? Soft drinks over plain water? Baby formula over breastfeeding? Pack- aged crisps over carrot sticks? How is it that the marketing and promotion of fatty, salty and sweet ultra processed foods is so effective – with consequences for obesity, overweight and diet-related noncommunicable diseases (NCDs)? And what can be learned from these practices to influence consumer food choices towards eating healthy foods?
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