The Government of India has launched a social movement, POSHAN Abhiyaan jan andolan, to target malnutrition IMPAct4Nutrition (I4N) is a unique public–private engagement (PPE) to bring together the diverse privatesector companies interested in contributing to the Government’s social movement. All I4N tools and resources are developed around POSHAN Abhiyaan guidelines, as they target key nutrition behaviors. Promoting nutrition in the workplace is the first priority identified by I4N and partnering companies because workplaces provide repeated interaction with a captive audience in a contained environment that can easily be modified. The I4N platform is already reaching a combined workforce of nearly 100,000 employees and their families.
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