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Improving Nutrition in the First 1,000 Days

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The nutrition a child receives during the first 1,000 days of life can lay the groundwork for a lifetime of benefits.
Since its inception in 2008, Alive & Thrive has tested the notion that large-scale change in infant and young child feeding (IYCF) practices over a relatively short time is possible. Entrenched malnutrition can’t be solved with social and behavior change alone. But in many settings, social and behavior change has made a solid, sustainable difference, on a large scale. In Viet Nam, social franchising emerged as a strategic and effective way forward. Each of the four components of the program – interpersonal, mass media, advocacy, and data-based
refinements along the way – reinforced the others. Rigorously measured and evaluated results – including a tripling of the rate of exclusive breastfeeding, improvements in child dietary diversity, and other central outcomes – prove the potential of social franchising for nutrition, when done well.

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Key Details

Year 2016
Authors Ann Hendrix Jenkins
Language English
Keywords
DOI https://doi.org/10.52439/BAFA4658
DOI Number 10.52439/BAFA4658
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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