To mark Sight and Life’s 25th anniversary and DSM’s celebration of 100 Years of Vitamins, Sight and Life launched the “$2 a Day Challenge” – an initiative designed to increase participants’ awareness of the daily plight of the world’s poor. Just over 100 members of staff from Sight and Life and DSM Nutritional Products, Kaiseraugst, signed up. By living for a week with no more than $2 (US) per person per day to pay for all their food and drink, they pledged to sacrifice their comforts and experience the reality and challenges of poverty and hunger.
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