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Low-income South African consumers’ understanding of vitamins and minerals and food fortification

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Mandatory food fortification is becoming increasingly common in developing countries and is seen as one of the key strategies to reduce the incidence of micronutrient malnutrition, which has a proven negative impact on both individual health and future and the growth and development of the country’s economy. There is little doubt as to the efficacy of food fortification programs and it is a given that the micronutrients added must be those shown to be deficient and that they must be added to foods that are commonly eaten by the targeted group. However, it would seem from experience that there are significant differences between what the scientists know and understand around the role of vitamins and minerals and fortification, and what the consumers perceive and or understand. It is internationally accepted that in developing countries, the group that has the most to gain from fortification programs is the poor. In South Africa, it is estimated that half the population can be classified as being poor and that 57% of households have a monthly income of between R100 (±€14) and R1000 (±€140) and can therefore be classified as being low-income. Not all low-income consumers live in rural areas, and with economic development an increasing number of poor move from rural areas to the urban/metropolitan areas seeking employment and an improved quality of life.

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Key Details

Year 2006
Authors Jane Badham
Language English
Keywords
DOI https://doi.org/10.52439/FGJO2970
DOI Number 10.52439/FGJO2970
ISBN
ISSN

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