Inactivity is an increasing problem in the UK: 23% of adults and 81% of adolescents do not do enough regular
physical activity. One in three people worldwide are either overweight or obese, including nearly two-thirds of adults in the UK. Conversely, over 150 million children worldwide are undernourished, with multiple serious consequences. Global nutrition targets currently identify a shortfall of US$4 billion, which needs to be financed using creative and innovative means. A new initiative, Pivotal Movement, aims to contribute to addressing these challenges simultaneously in a collaborative and innovative solution which incentivizes both citizens and investors toward the same goal.
For all devoted to nutrition.
Discover the science behind nutrition and our latest initiatives for a promising tomorrow.