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Nudging Diet Change for Health and Sustainability

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For the global population to eat more healthily and sustainably, we must change our diets, for example by
consuming less ruminant meat. ‘Nudges’ are a promising starting point for large-scale change, as they are evidenced to be effective, can be rapid and cost-effective to implement, and do not reduce choice. We recommend a broad range of strategies under three themes: Making it easy involves creating an ‘enabling  environment,’ such as making sustainable and healthy options the default, and increasing availability. Making it appealing can be achieved by changing the framing of existing products, as well as by developing new products. Making it normal harnesses our social identity and tendency to adopt the behavior of ‘people like us.

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Key Details

Year 2020
Authors Toby Park
Language English
Keywords
DOI https://doi.org/10.52439/ONKX6664
DOI Number 10.52439/ONKX6664
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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