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One MMS a Day and a Healthy Baby is on the Way

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In Bangladesh, the use of key maternal and newborn health services remains critically low: only 37 percent of all pregnant women attend four antenatal care visits. On the other hand, compared with many other lowand middle-income countries, Bangladesh has a dense network of retail pharmacies across the country, which are the preferred first point of contact for most of the population and a familiar entity in community life.This article documents the transformative proposition of a market-based model to get high-quality multiple micronutrient supplements (product) to pregnant women in Bangladesh at the right price, with effective promotion and the correct place or channel of distribution, while creating the right policy environment.

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Key Details

Year 2020
Authors Sufa Askari, Sarah Gibson Sarah Gibson
Language English
Keywords
DOI https://doi.org/10.52439/LKAM9750
DOI Number 10.52439/LKAM9750
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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