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Pilot Microfranchise Program in South Africa

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What is microfanchising, and why is it important to a humanitarian nutritional think tank that seeks to improve the nutritional well-being of some of the world’s most vulnerable populations? The answer is simple: A microfanchise is a scaled-down fanchise that sells products inexpensive enough to be purchased by
low-income customers in developing countries. Sometimes these products are nonessential, such as makeup, perfme, or toiletries, but they can also be health products, such as medicine, mosquito nets, or nutritious foods. For many years, Sight and Life has given humanitarian support in the form of multiple micronutrients (i.e., fortifed biscuits or micronutrient powder added to school feeding schemes) to a number of  early learning centers and primary schools. In order to make these humanitarian support initiatives more sustainable, a pilot
microfanchise program was recently created, whereby women could sell innovative nutrition products developed by DSM South Afica. The program was elaborated and tested in a disadvantaged community where Sight and Life enjoyed previously established relationships.

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Key Details

Year 2015
Authors Sarah Dickerson
Language English
Keywords
DOI https://doi.org/10.52439/DUUQ7011
DOI Number 10.52439/DUUQ7011
ISBN
ISSN

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