Population-level reduction in salt intake is considered a ‘best buy,’ feasible and cost-effective public health initiative for preventing disability and death due to cardiovascular disease and stroke. Broad-based coalitions consisting of governmental agencies, nongovernmental organizations, academics and industry are encouraged to work together to address excessive consumption of salt. Consumer-led approaches, such as social marketing, should be used to reduce salt intake, as they consider the voice of the consumer and develop strategies that are
tailored to the local context and work in conjunction with policy change.
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