In terms of corporate strategic priorities, I am wondering about the so called “paradox of packaging”. The packaging protects the product and informs the consumer. But it often becomes the most expensive component of the product, not to mention the environmental consequences of the eventual disposal of the packaging. Can you comment on how you are addressing this issue? Dr Khan agreed that the costs of the packaging are significant, and added that we must also factor in distribution costs. He recommended that companies draw on their material scientists to develop innovative solutions for these issues. Production is integrally linked with packaging. As an example, PepsiCo may partially manufacture goods at a central location and then ship them to local areas, where the production and packaging steps are completed. This allows products to be transported in bulk, reducing the costs of packaging and transport. He also pointed to new innovations with biodegradable packaging and solar-powered production facilities.
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