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Sight and Life Magazine Reader Survey

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Almost 71% of readers find the SIGHT AND LIFE Magazine that you are currently reading very interesting and 85% read it to get useful information relevant to their work! Good news from our recent reader’s survey, which was undertaken to ensure that the Magazine remains relevant and adds value to those working in the fascinating field of micronutrients. The Magazine is one of the core activities of SIGHT AND LIFE and aims to disseminate, as widely as possible, the latest information on micronutrients: from scientific findings, to events, to who’s who and who is doing what. And just as the survey tells us what you think about the Magazine, it also tells us about you: • Almost 60% have at least a Masters degree and are aged between 30 and 50 years. Yet some 14% have high school or college experience, which shows that the Magazine reaches a wide target audience and we need to meet a variety of needs; • 42% are based in Africa and 35% in Asia; • the majority work for non-governmental organizations (NGOs) (35%) and universities (28%); • 67% have been reading the Magazine for more than 3 years and almost half for more than 5 years; • and not surprisingly the majority work in the field of nutrition (62%) and health (68%). Despite great diversity amongst our readership, the Magazine manages to be relevant to the work of most of the respondents (84.7%) and is viewed as a valuable source of information to update knowledge for about two thirds of them. Some 45% use it in their teaching and almost 40% believe it assists them with networking.

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Key Details

Year 2009
Authors
Language English
Keywords
DOI https://doi.org/10.52439/KNWZ6650
DOI Number 10.52439/KNWZ6650
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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