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Social Marketing to Sustainably Influence Nutrition Behaviors

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The bottom-up creation of a social offering improves its chances of success. Focusing on consumer satisfaction and convenience, while at the same time respecting local food habits, is more effective than simply  communicating a health promise. Developing innovative distribution networks to increase the availability of products close to the poorest families is key. Social marketing makes it possible to reach vulnerable populations.

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Key Details

Year 2020
Authors Mieja Vola Rakotonarivo
Language English
Keywords
DOI https://doi.org/10.52439/RYWZ2057
DOI Number 10.52439/RYWZ2057
ISBN
ISSN

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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