There is a need to: demonstrate the impact of social and behavior change (SBC), showcase best practices, encourage adaptation based on lessons learned, and support advocacy for policy change and funding in a consistent way to drive the use of evidence-based approaches and improve the wellbeing of many. The Global Alliance for Social and Behaviour Change (the Global Alliance) has a unified commitment to and for people-centered development through the use of evidence-based SBC approaches to improve Sustainable development Goal (SDG) outcomes related to gender, health, environment and education, among others. Although still nascent, the Global Alliance has begun to gather compelling research findings highlighting the
impact of people-centered strategies on the SDGs throughout the world. The Global Alliance’s structure includes three clusters that drive the entity’s work: Evidence for Impact, Coordination–Infrastructure and Policy
Engagement. Strategies endorsed by the Global Alliance are important and necessary to inform people-centered development initiatives that are driven by social change and behavior change.
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