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The Sociocultural Drivers of Food Choices

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Addressing maternal undernutrition is not just about the nutrient profile of the foods women eat; it also requires an understanding of the social norms and beliefs that guide eating practices during pregnancy and lactation. Pregnant and lactating women (PLW) in Rajasthan consume on average 30% less than the Indian Medical Research Council’s recommended intakes for calories and for protein in the third trimester of pregnancy or during exclusive breastfeeding. Formative research was conducted to identify how key social influencers shape the decisions of PLW in Rajasthan on what and when to eat and to understand important barriers to healthy eating during pregnancy. Food taboos tend to be propagated by mothers-in-law (MIL), whereas husbands may be more accessible to dietary advice in respect of their wives, not least because of the cost of
medical care in the event that they fall sick. Key insights of the research are that improving food intake is feasible through non- main-meal occasions, that women need permission to eat more during pregnancy and
lactation, and that actionable dietary advice needs to be relevant, specific, and desirable.

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Key Details

Year 2017
Authors Eva C Monterrosa
Language English
Keywords
DOI https://doi.org/10.52439/ZXKF6308
DOI Number 10.52439/ZXKF6308
ISBN
ISSN

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