Over 97% of the world’s population has access to a mobile phone signal. However, far too many mHealth initiatives that aim to utilize this mobile network struggle to scale up beyond pilots and sustain impact over time. This article offers a conceptual framework that nutrition practitioners can use to harness the potential of mHealth interventions. The four-step process aims to put people first in designing a framework to help build, implement, evaluate and scale mHealth innovations. As malnutrition continues to overburden many health systems, mHealth offers huge potential for strengthening and improving existing initiatives and outcomes, so long as they can be implemented successfully.
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