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The Social Marketing of Micronutrient Powder in Sudan

In this backstory we explore the article, ‘The Social Marketing of Micronutrient Powder in Sudan – Generating consumer insights to address micronutrient deficiencies’ written by Yana Manyuk in the Sight and Life magazine, Focus on Food Culture edition. Yana Manyuk is the Program & Policy Officer, Behavior Change Communications, for the World Food Programme (WFP) Regional Bureau for the Middle East, North Africa, Central Asia & Eastern Europe.

Understanding Food Purchase Decisions in Low-income Populations

Dr Hannah Theobald, nutrition and country support manager of the Scaling Up Nutrition Business Network (SBN) and the Global Alliance for Improved Nutrition (GAIN)  is the author of “Consumer Insight for Improved Nutrition: Why consumer research is required to develop demand for nutritious foods among low-income consumers”, published in the ‘Focus on Food Culture’ edition of Sight and Life magazine.

Insight into Social Franchising in South Africa

In this ‘Backstory’ we investigate social franchising with Taurai Nyakunu the entrepreneurship coordinator at Sizanani Mzanzi, a social microfranchising business that supports quality life and empowers people for social good in South Africa. Taurai is supported by Monique Tredoux, Market Development Manager for DSM Nutritional Products South Africa (Pty) Ltd. Together, Taurai and Monique co-authored ‘Research to Microfrancising in South Africa’, which is published in the Sight and Life magazine, Focus on Food Culture edition.

A Future Full of Potential

Munters Cheril is a volunteer at the Ramala Women Group (RWG), a community-based Kenyan organisation dedicated to combating poverty, which has been supported by Sight and Life. She is the author of ‘Nutrition and School Performance’, featured in the Sight and Life magazine, Focus on Food Culture edition. The article shares her extraordinary story and that of RWG.

Uncovering Nutritional Solutions in Haiti

Adrienne Clermont is a research associate at the Department of International Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, USA, and the author of ‘Market-Based Sales of Nutritional Products in Low-Income Settings: Acceptability and feasibility from consumer focus groups in Haiti’. The article is based on research from her thesis project for her Master of Science in Public Health (MSPH) in Human Nutrition and is published in the Sight and Life magazine, Focus on Food Culture edition.

Culture is a Road to Improved Nutrition

Edward (Ted) Fischer is Professor of Anthropology and Director of the Center for Latin American Studies and the Institute for Coffee Studies at Vanderbilt University. Prof Fischer is also the founder of Maní+, a social enterprise in Guatemala that develops and produces locally-sourced complementary foods to fight malnutrition, and serves as an advisor to the World Health Organization on Wellbeing and the Cultural Contexts of Health.

Why Ethnographic Research?

Dr Eva C Monterrosa is the senior scientific manager at Sight and Life and the co-author, with Prof Gretel H Pelto, graduate professor at Cornell University, Ithaca, of “The Mother-Child Food Relationship in the Study of Infant and Young Child Feeding Practices”, published in the ‘Focus on Food Culture’ edition of Sight and Life magazine. This article shines a light on how biology and culture come together at the level of the diet by reviewing infant and young child feeding (IYCF) practices. Far from ‘story-telling’, Dr Monterrosa says research that incorporates a cultural perspective achieves two objectives: First, to generate explanatory frameworks that help us understand and generate hypotheses about health behaviors; and, second, to design programs to improve behaviors.

For all devoted to nutrition.

Discover the science behind nutrition and our latest initiatives for a promising tomorrow.​

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