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Private sector joins forces with the Government of India to combat malnutrition

Almost one-third of children in India are stunted, while more than 50 percent of women in the country are anemic. In a wide-ranging response to this situation, the Government of India in 2018 launched a social movement targeting malnutrition within the framework of its POSHAN Abhiyaan program. This endeavor is supported by a unique public-private engagement called IMPAct4Nutrition. The priority identified by IMPAct4Nutrition was to promote nutrition in the workplace. IMPAct4Nutrition’s innovative outreach solutions for employees are already gaining traction.

In June 2020, IMPAct4Nutrition was honored with a UNICEF global INSPIRE Award in the category ‘Best Multistakeholder Engagement’. Nearly 100 campaigns from 50 countries were nominated and voted on by UNICEF staff worldwide.