- March 22, 2020
We are thrilled to share this edition of the Sight and Life magazine exploring the various dimensions and applications of consumer insights. Through these pages we look at innovative methods and tools by using behavioral science as the foundation for generating consumer insights and identifying trends. There are examples of how consumer insights have been applied to design products and services, using different approaches such as social and behavior change communication, human-centered design and social marketing and so much more!
For a closer look at the use of behavioral science for demand creation Prof. Pierre Chandon, Director of the INSEAD-Sorbonne University Behavioral Lab, unpacks a variety of ‘nudge’ types in Epicurean Food Marketing. Interested in using behavioral analytics to generate consumer insights? Get started by reading Behavior Analytics, Artificial Intelligence and Digital Technologies a special feature by Prof. Laurette Dubé and Human-Centered Design and Innovative Research Methods for Healthcare by Estée Liebenberg of the Praekelt Foundation. To appreciate the value of behavioral and psychographic segmentation in appealing to different ‘types’ of consumers, take a look at Anna Kitunen’s article Highlighting Group Differences and Branding for People Not Topics by Shiloh Beckerley and Jeff Jordan.
POWER OF CONSUMER INSIGHTS
Designing Future-Fit Food by Jade Bourne and Promoting Maternal and Child Health through Beauty Parlors in Afghanistan by Soumitra Ghosh frames how consumer insights can be used to design innovative products and services. While Dr Mahmooda Khaliq Pasha discusses how consumer insights were used in a social marketing approach to inform policy and program design for Salt Reduction in the Americas.
We are also pleased to feature two reports on leveraging technology to design tailored solutions for consumers. Prof. Payal Arora highlights the importance of tailoring technological products aimed at improving health outcomes to the realities, wants and needs of the growing user base from developing countries in Nudging the Next Billion. Additionally, Tamsen de Beer describes how mobile technology was used in the design of the well-known maternal health program MomConnect here.
We very much hope you will enjoy this new issue of Sight and Life magazine, and trust that it will stimulate new ways of thinking that pave the way for meaningful and lasting change! It is chock-full of thought-provoking articles from a broad range of authors who are leading experts in their fields spanning the public, private, social, and academic sectors. Our deepest thanks to all of them for their contributions!
Download the Full Edition HERE
Infographic: Social & Behavior Change in Nutrition, What Works?
Food for Thought
Perspectives in Nutrition Science
Why Invest in Consumer Insights?
Four Ways Foods Claim to Be ‘Healthy’
Diets and Desire
Human-Centered Design and Innovative Research Methods for Healthcare
Nudging Diet Change for Health and Sustainability
Designing Future-Fit Food
Branding for People Not Topics
Highlighting Group Differences
Nudging the Next Billion
Social Marketing to Sustainably Influence Nutrition Behaviors
The Global Alliance for Social and Behavior Change
Increasing Adherence to MMS among Pregnant Women in Haiti
Demand Generation for Acute Malnutrition Treatment
The Bigger Picture