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Sight and Life, Consumer Insights, magazine, Nutrition, BCC

We are thrilled to share this edition of the Sight and Life magazine exploring the various dimensions and applications of consumer insights. Through these pages we look at innovative methods and tools by using behavioral science as the foundation for generating consumer insights and identifying trends. There are examples of how consumer insights have been applied to design products and services, using different approaches such as social and behavior change communication, human-centered design and social marketing and so much more!

BEHAVIORAL FOCUS

For a closer look at the use of behavioral science for demand creation Prof. Pierre Chandon, Director of the INSEAD-Sorbonne University Behavioral Lab, unpacks a variety of ‘nudge’ types in Epicurean Food Marketing. Interested in using behavioral analytics to generate consumer insights? Get started by reading Behavior Analytics, Artificial Intelligence and Digital Technologies a special feature by Prof. Laurette Dubé and Human-Centered Design and Innovative Research Methods for Healthcare by Estée Liebenberg of the Praekelt Foundation. To appreciate the value of behavioral and psychographic segmentation in appealing to different ‘types’ of consumers, take a look at Anna Kitunen’s article Highlighting Group Differences and Branding for People Not Topics by Shiloh Beckerley and Jeff Jordan. 

POWER OF CONSUMER INSIGHTS

Designing Future-Fit Food by Jade Bourne and Promoting Maternal and Child Health through Beauty Parlors in Afghanistan by Soumitra Ghosh frames how consumer insights can be used to design innovative products and services. While Dr Mahmooda Khaliq Pasha discusses how consumer insights were used in a social marketing approach to inform policy and program design for Salt Reduction in the Americas

TECHNOLOGICAL APPLICATIONS

We are also pleased to feature two reports on leveraging technology to design tailored solutions for consumers. Prof. Payal Arora highlights the importance of tailoring technological products aimed at improving health outcomes to the realities, wants and needs of the growing user base from developing countries in Nudging the Next Billion. Additionally, Tamsen de Beer describes how mobile technology was used in the design of the well-known maternal health program MomConnect here.

EXPRESSING GRATITUDE

We very much hope you will enjoy this new issue of Sight and Life magazineand trust that it will stimulate new ways of thinking that pave the way for meaningful and lasting change! It is chock-full of thought-provoking articles from a broad range of authors who are leading experts in their fields spanning the public, private, social, and academic sectors. Our deepest thanks to all of them for their contributions!

Download the Full Edition HERE

Contents 

Food for Thought

Plant-Based Meat Products

Research-Based Evidence

Perspectives in Nutrition Science

Special Features

The Bigger Picture

Field Reports

Publications