OBAASIMA is a trusted trademark for fortified foods aiming to increase the availability of and access to affordable, safe andnutritious food products for Ghanaian women. This engaging initiative has been making waves when it comes to developing fortified food products in Ghana.
Recently, OBAASIMA has collaborated with Premium Foods Limited, an agro-processing company with a focus on breweries, poultry farmers, and food distributors. Over the past 20 years they have worked with smallholder farmers, addressing nutritional needs through local food staple fortification for industries, including rice, cassava, maize, soya beans, millet, and sorghum to meet the micronutrient requirements of Ghanaian’s. Premium Foods has a strong focus on nutrition, making sure nutritious and affordable foods are available to everyone, especially for their target market. Here at Sight and Life, we had an opportunity to speak with Gladys M. T. Sampson, General Manager of Premium Foods Limited, about malnutrition in Ghana and their collaboration with OBAASIMA.
GS: Gladys M.T. Sampson
SAL: Sight and Life
SAL: What is the key reason Premium Foods has decided to align its products with the strict nutrient profile required for the OBAASIMA seal?
GS: In the past, Premium Foods has been a business-to-business company adding nutritional value to grains and other staple foods in order to meet micronutrient deficiencies in Ghana. The OBAASIMA label is authentic; it shares the same mandate and supports our target consumers to meet their micronutrient requirements. To the Premium Foods brand authenticity is important, so when we have an authentic label, like OBAASIMA, associated with the brand it is ideal. This is what convinced us to collaborate with OBAASIMA.