An Inside View: The Sight and Life team’s top ten favorite blog posts 


What is the Sight and Life Team reading? 

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Over the years, Sight and Life has tackled a range of topics including deep dives into social marketing and nutrition concepts. During this ‘Zoom era’ of fast-paced and constant inundation of information, we take a step back to reflect on those pieces that really resonate with us. We are excited to share the top ten Sight and Life blog posts that made a lasting impression on our team members.  

Read to the end of our top ten favorites, listed in no particular order, and find out which blog received the overwhelming majority of votes from our team. See if your favorite made the list!  

1. The Convergence of COVID-19, Climate Change and Malnutrition
(April 25, 2020)

This piece, written by Sight and Life’s Managing Director, Klaus Kraemer, was identified by our staff as a favorite for its timeliness, published as the world was beginning to grapple with the first effects of the Coronavirus. While many were facing concerns for their immediate health and safety, this blog provided a reassuring and long-term perspective. Breda Gavin-Smith described this as her top pick as it “really highlights the essence of Sight and Life. Already in April of 2020, we saw the difficulties Covid-19 would present nutritionally and we were challenging others on solutions to the nutrition crisis that would inevitably follow.” She further commended the post for simultaneously linking issues of climate change, malnutrition and Covid-19, and identifying this as an opportunity to bring together diverse stakeholders. 

2) Nutrition & Immunity Series: 

Part I of II – The Role of Nutrition in the Immune System: Should we pay more attention? (April 17, 2020)  

Part II of II – The Role of Nutrition in the Immune System: Should we pay more attention? (April 29, 2020) 

minerals, immunity, nutrition, immune system, immune response

This two-part series, by our Global Public Health Nutrition Manager, Breda Gavin-Smith, addresses the necessity of nutritious foods in supplying the body with resources to support immune response and best defend itself from various attacks. For optimum performance of the immune system, access to sufficient antioxidants, which serve to decelerate cell damage from free radicals, are essential. Even marginal deficiencies of specific nutrients have been demonstrated to impair the immune responseOur team favored this series for illustrating a new and important facet of the pandemic, highlighting the pertinence of nutrition in addressing Covid-19.  Read Part I and Part II here.

3) Spotlight: Gratitude to frontline workers at the time of coronavirus (April 14, 2020)  

COVID-19 Essentials Delivery

Jointly written by Srujith LingalaKalpana Beesabathuni, and Priyanka Kumari, this piece celebrates India’s dedication and efforts in preventing hunger and providing basic health care activities. Our team agrees that the striking element of this work is its clear reminder of thvital role played by frontline workers to ensure the health and nutrition of families confronted with unprecedented food scarcity. Learn more in the full blog post here

4) Crisis Leads to Purpose – Have you found yours today?  (April 11, 2020) 

A decisive plan of action by the Sight and Life team is laid out in this post for relief efforts targeting pregnant women, lactating women, and mothers of children under five years of age across India. In addition, it solicits the nutrition community for donations to provide nutritious mealand medical kits. This piece outlines a plan to assist in alleviating the dire situations faced by many in India as a result of Covid-19. Our team identifies this blog post as a favorite for creating a road map, giving others a practical way to contribute to relief efforts.    

5) Five-Step Plan to Prevent an Impending Nutrition Famine During COVID-19 in India (May 15, 2020) 

In the midst of the Covid-19 pandemic, Executive Assistant, Pavithra Balasubramanian, found encouragement in this blog postWritten by Srujith Lingala, Manager of Technology and Entrepreneurship, this piece not only provides an actionable plan to address the pandemic crisis, it also serves as a reminder that we are all connected in this global challenge. Read the full post here

6) Changing the Standard: Why multiple micronutrient supplements in pregnancy are an ethical issue (May 26, 2019) 

This highly rated blog post, authored by Klaus Kraemer, emphasizes the need for immediate action in addressing disparities in antenatal care, particularly in Low-and middle-income countries (LMICs). Klaus Kraemer identifies the ethical obligation for world health leaders to update global and national guidelines in response to the advances in scientific research comparing iron and folic acid (IFA) and multiple micronutrient supplements (MMS) on birth outcomes. Learn more about MMS in the full blog post here.

7) Alternative Proteins: What’s the deal? (October 4, 2020) 

Source: Good Food Institute

Team members selected this post as a favorite for offering a holistic perspective to the conversation on alternative proteinsThe article provides a snapshot of the landscape and offers resources to understand key elements of the alternative proteins discussion, including nutritional value, investments being made in plant-based food companies, and the role of inclusive business models in increasing affordabilityDive into the details by clicking here.

8) Food Systems Innovation Hub: Small and medium enterprises – Key to good nutrition (January 20, 2021) 


Of course, we would be remiss not to mention the fantastic series on the Food Systems Innovation Hub. This piece, written by Srujith Lingala, provides an in-depth perspective on the importance of bolstering Small and Medium Enterprises (SMEs).  SMEs comprise about 90% of all businesses and have the potential to improve the nutrition and overall health of a country’s population. Be sure to read the full blog post here and check out the entire series on food systems here.

9) Essential Reading on Behavior Change Communication (BCC) (May 7, 2018) 

Behavior change communications, BCC, SBCC

Another look into the Sight and Life team and work, this piece comes recommended for its wealth of resources pertaining to behavior change communication (BCC). In addition to our four-part webinar series, this blog outlines key BCC learnings along with a diverse array of readings, a toolkit, books, and more to supply readers with valuable, actionable resources. Learn more about behavior change communications by reading the full post here.

10) It Makes Me Smile (July 30, 2020)

Rowena Merritt, Head of Research at the National Social Marketing Centre, and mother to a8-year-old boy with a strong affection for ‘fizzy’ drinks, addresses the essential task of understanding your target audienceBoth informative and humorous, this piece also highlights the importance of discovering and offering an acceptable exchange to the target audience in order to change their behavior. This top runner of Sight and Life blog posts was selected for its humanizing elementTeam members could relate to this piece as fellow mothers, while otherselected it for the accessible manner in which it conveyed social marketing themes. Yet others appreciate this blog post for emphasizing the critical element of listening to the target audience.  


Stay tuned for more great posts from the team! 

Inspire! Invest! Innovate!

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“If your only tool is a hammer then every problem looks like a nail.” – Abraham Maslow

If you have been following our blog series on Food Systems Innovation Hubs, you will have learned all about the pressing nutrition problems facing low- and middle-income countries (LMICs) (read the blog here), read up on how bolstering a country’s small and medium enterprises (SMEs) (read the blog here) can foster good livelihoods, realized how important media campaigns are to enabling healthy food choices (read the blog here), and considered how policy can help or hinder positive change in our food systems (read the blog here). You may also have discovered how food fortification can make our bodies and our planet healthier (read the blog here) and joined us in celebrating entrepreneurs who are true nutrition heroes (read the blog here). After all of that, you may now be asking yourself how we can address these challenges in a holistic way, bringing the multiple approaches and solutions highlighted in these texts together into one cohesive strategy. Not only are food systems complex, but each is also unique to the geography and culture it is supposed to nourish. Therefore, a one-size-fits-all solution clearly does not exist, and the approaches used by high-income countries (HICs) cannot be expected to work in the same way for LMICs.

Our aspiration is that the transformation of failing food systems lies in Innovation Hubs. Operating in a variety of different locations, they will be able to mold themselves to the needs of their specific nations and communities by engaging directly with its people, its culture, its entrepreneurial talent, and its unique climate. This will be achieved by focusing on three key actions: Inspire! Invest! and Innovate!


We will encourage existing exceptional food and technology companies with market prowess to expand into the Global South, with the goal of growing market interest, aligning with a range of investors, and developing and testing new products. For example, when nutritious crops such as teff in Ethiopia are aggregated in one place from hundreds or thousands of smallholder farmers, then milled on a large scale, it opens the possibility of making it affordable to the poor. It also allows for the addition of vitamins and minerals during the processing and for producing a safer product by eliminating the carcinogenic aflatoxin.


We will facilitate investment in local companies that have the potential to scale, as well as in technology transfer, in nutrition, food safety, and consumer studies to prove market viability and show latent existing demand for nutritious foods. As an illustration, farmers in Kenya currently indicate a willingness to use climate-smart approaches such as insects for animal feed. Impact evaluations may convince other entrepreneurs to enter the market or help broker a partnership between a global insect feed company and a local feed company.


We will stimulate innovation throughout the value chain tailored to Global South markets and draw additional investment into scaling up and innovating new technologies, which will be especially impactful to the SMEs and start-ups that dominate food production there today. These SMEs also face unique binding constraints compared to their developed-nation peers. A fully automated temperature sensing insect-control greenhouse, for example, may save on costs in the Netherlands, where energy and skilled labor are relatively cheap but are unprofitable in West Africa, where backup electric generators and replacement parts are far more costly.

Food Systems Innovation Hubs are a bold, new initiative that will accelerate innovation, streamline processes, and support nature-positive, biodiverse agriculture to better nourish the nations and communities they serve.  Join us in this coordinated effort to improve the world’s food systems. We welcome you to bring your unique skills and resources to bear in helping solve these unique challenges.

Watch this engaging webinar discussing the importance of a Food Systems Innovation Hub HERE.


Helping Entrepreneurs Helps Us All

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“Once in a blue moon, exceptional ideas turn into great companies that change the world” – Dr. Eleni Gabre-Madhin

In a recent Global Entrepreneurship Report, Africa was shown to be the region that reports the most positive attitude towards entrepreneurship, with three-quarters of working-age adults considering entrepreneurship a good career choice. This is heartening since youth unemployment and underemployment are concentrated in low- and middle-income countries (LMIC), which are home to 87 percent of the world’s unemployed youth — 62 million young people, according to the International Labor Organization.

Distribution of capital invested in new ventures – capital availability for entrepreneurs in the Global South is abysmally low. Source:

Today’s youth are more entrepreneurial than ever, starting twice as many businesses as the baby boomer generation. However, capital availability in the global south is abysmally low, hampering these talented self-starters’ capacity to get their innovations off the ground. Since 2016, Sight and Life has been running our Elevator Pitch Contest, which helps refine, support, and launch the inventions of talented young people who are working to develop new agricultural and nutrition technologies. 

Sight and Life catalyzes theme based innovations through the Elevator Pitch Contest

Take, for example, Nicholas Myers, a chemist and pitch contest winner. His Paper Analytical Device – a lab-on-paper that measures iodine levels in salt and urine samples – helps monitor iodized salt programs at a low cost in real-time. But just because a better solution to a problem exists, like Myers’ invention, does not necessarily mean that it will be adopted. With a shift from the nutrition field to public health, Myers found additional uses for his innovation, adapting the iodine test card to also measure levels of penicillin-class antibiotics present in pharmaceuticals with greater than 95% accuracy to detect breaches in medicine compliance.  Such discoveries of multiple uses accelerate the adoption of an invention.

EPC, Sight and Life, Elevator Pitch Contest“At the time of the contest, my invention was making its way through the “Valley of Death,” which is a relatively low funding period between R&D and commercialization. The contest provided a platform on which I, a chemist, reached hundreds of experts in the micronutrient sector, and these multi-disciplinary connections are critical to pushing an invention through the “Valley of Death” and to commercialization.” – Nicholas Myers (Read the full interview here)


Several other barriers exist to scaling up nutrition interventions in LMICs, like access to high-quality products in a particular area, inflated costs of public health goods and services, erratic cash flow, and public health facilities that are difficult to reach, underfunded, understaffed, and understocked. To overcome these barriers, Sight and Life has studied sustainable social enterprises that integrate nutrition interventions at scale to benefit large numbers of underserved communities.

Why consider social business models and entrepreneurship when it comes to public health? Over four billion people carry the burden of a “poverty penalty” and are forced to pay more for lower quality basic public health goods and services due to market inefficiencies. Of these people, only a tiny fraction can benefit from government or humanitarian services, and even then, these resources are often plagued with piecemeal or inadequate funding. This large percentage of the world’s population is often referred to as the Base of the Pyramid or BoP. Grant-funded humanitarian projects may have limited reach and finite intervention periods, but the BoP represents a five trillion-dollar market value. Models that tap this market could simultaneously improve the quality of life for the poor and outlast the sporadic, albeit well-meaning injections of charitable sources. Enterprises with sound business models can make quality public health goods available and affordable.

My team and I have witnessed such success in improving food systems by supporting entrepreneurship and promoting effective business models in the Global South. We are doubling down, initiating Food Systems Innovation Hubs in emerging markets. The hubs will nurture entrepreneurs in these rapidly growing economies by establishing sound business models and forming partnerships with investors, donors, government, and companies in the localities where they operate.

There is a massive well of untapped entrepreneurial talent in the developing world, and Sight and Life is committed to helping them help us all in our quest to alleviate malnutrition. To learn more about Food Systems Innovation Hubs, watch the recent webinar and learn how to be part of the coordinated effort to improve the world’s food systems. Read further on the topic by clicking HERE

Small and Medium Enterprises – Key to Good Nutrition

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According to our estimates, 600 million jobs will be needed by 2030 to absorb the growing global workforce, which makes SME development a high priority for many governments around the world[i].
(The World Bank)

Small and Medium Enterprises, commonly referred to as SMEs, constitute approximately 90% of all businesses worldwide, accounting for nearly 50% of total employment[i]. They are also the most significant actors in many developing countries’ food systems, and yet SMEs often struggle to attract interest and investment. Most high productivity technologies rest with conglomerates in the global north who benefit from large consumer markets and, more importantly, pools of venture capital to develop disruptive innovations. These innovations are vital to boosting nature-positive production of agricultural goods while preserving and advancing equitable livelihoods. The disparity of investment between conglomerates and the SMEs of low and-middle-income countries (LMICs) limits the latter’s ability to stay ahead of the innovation curve[ii]. This in turn caps a community’s economic development and stifles its citizenry’s upward mobility, making access to affordable and good nutrition more challenging.
If we want to help improve the nutrition levels and health of a population, we should therefore look to bolster its SMEs.

Room for improvement

Sight and Life has long been interested in finding ways to boost the productivity and income of SMEs in LMICs and has researched different business models which can be most effective. Recently, we investigated constraints in egg production in four countries – Kenya, Ethiopia, Malawi, and India – and identified five business models that are viable and sustainable (read more on why we love eggs here). Of those five, the Egg Hub model has proven to be the most successful. An ‘Egg Hub’ is a centralized unit providing high quality affordable inputs, extension services, training, and market access to small and medium farm enterprises (out-growers) involved in layer farming.  This approach showed rapid increase in egg yields, achieved self‐sufficiency, reduced the price of eggs, and provided a high income for the farmers, a majority of whom are women. We found that this model was successful in improving hen productivity from an average of 40 eggs per bird to 270-300 eggs – an outstanding result.

It should be noted that private companies were the ones to develop the Egg Hub model, and although the commercial players did not see any immediate profit, they will have long‐term sustainable gains through increased market share, justifying their initial capital investment.[iii]

20% lower egg prices “We now eat eggs frequently as they are easily accessible, unlike in the past.” – Young mother
3X more income “We are very happy as we are able to support our family through the business.” – Smallholder farmer
2x more eggs “We have raised the bar in our standard of living. Even our children will be able to find jobs through the same business of raising chicken.”  – Farmer

This study demonstrates how impactful the right kind of efforts can be on SMEs, the livelihoods they support, and food systems. To enable more of this sort of targeted investment all along the value chain, Sight and Life is initiating Food Systems Innovation Hubs in rapidly emerging markets such as Nigeria, Bangladesh, and Rwanda. These hubs will work to alleviate malnutrition through corporate partnerships, impact investors, and government collaboration in the context of a robust entrepreneurial culture in these geographies.

Food Systems Innovation Hubs can help unlock the full potential of SMEs by using proven strategies and increasing capital flow to LMICs. We encourage you to join us in this effort by joining the upcoming webinar on February 2 to learn more about this initiative and how you can contribute.

 Read further about our ideas for the Food Systems Innovation Hub HERE


[i] The World Bank
[ii] Accessed online on January 17, 2021
[iii] Beesabathuni K, Lingala S, Kraemer K. Increasing egg availability through smallholder business models in East Africa and India. Matern Child Nutr. 2018;14(S3):e12667.

Valuing Nutrition


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“It would be easy to give the public information and hope they change behavior, but we know that doesn’t work very satisfactorily. [If it did] none of us would be obese, none of us would smoke and none of us would drive like lunatics.”
– Ian Potter, Director New Zealand Health Sponsorship Council

Why do we choose the foods that most commonly make it to our tables? Are they the cheapest options? The tastiest? The easiest to grow? Are they perhaps infused with nostalgia or promoted by an irresistible advertising campaign? Not surprisingly, a multitude of factors are at play, although their hierarchy is naturally affected by a person’s buying power and economic status.

Consider, for example, the habits of consumers considered to be Bottom of Pyramid (BoP). Fully two-thirds of the world’s population fall into this category, many living in the Global South’s rapidly emerging economies. Some of these booming communities continue to struggle with malnutrition and micronutrient deficiencies, even as their buying power increases. It turns out that increased availability of nutritious foods by itself will not generate change on the scale necessary to meet national and global commitments related to hunger and malnutrition. Interestingly, it has been demonstrated that BoP consumers are ready to pay more for nutritious products if they deem them to be valuable. For example, mothers will want to give their children the best food they can afford, selecting something they perceive as higher quality, not necessarily the cheapest product on the shelf. [i]

Understanding the consumer

Encouraging a shift towards nutritious, safe, and tasty and affordable foods in the developing world will require social marketing campaigns to generate demand for these diets by shaping the consumer’s understanding of what is valuable. How can we best support efforts to empower consumers to make healthy choices?

Sight and Life has studied the ways alternative protein brands have chosen to engage with their consumers in High-Income Countries. Two American companies, for example, appealed to certain narrative “archetypes” – The Hero and The Innocent – providing the brands a more human feel and allowing their consumers to identify either as a climate change fighting Hero, or as a person free from any societal guilt, ie. an Innocent. (You can read more on this study here). But would these archetypes speak to BoP consumers in the Global South? Can we alter the manifestations of such archetypes such that they resonate with low-and-middle-income consumers? Can the sense of purpose be made more personal and placed within the Global South consumer’s needs?

An innovative solution

Such an avenue of exploration can be undertaken by Sight and Life’s new initiative, Food Systems Innovation Hubs. The factors that drive demand for nutritious foods in the Global South are convenience, affordability, and aspirational value. The Innovation Hubs – located in places such as Bangladesh, Nigeria, and Rwanda – will address all three factors by engaging in downstream activities such as running market surveys and consumer campaigns, lowering distribution costs through common logistics, shaping industrial policy towards nutrition, and creating an enabling environment through regulatory and marketing support. Most importantly, these hubs will focus on discerning and amplifying the values and priorities of the communities it serves, ultimately helping them choose healthy, nutritious diets.

To learn more about the Food Systems Innovation Hubs by joining us on February 2 for a webinar or reading the blog series HERE.



[i] “Marketing Nutrition for the Base of the Pyramid”, Report by Hystra – Hybrid Strategies Consulting, April 2014

Innovation for Transformation

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The Covid-19 pandemic has served as a collective reminder that our well-being is delicately intertwined with that of our neighbor. During this crisis, we have also seen that the transfer of data, information, know-how, and resources across borders has been crucial in accelerating our capacity for mitigation. By sharing new treatment strategies, developing safe and effective vaccines, and distributing PPE to those who need it most we have come together in a global, coordinated effort. This has been remarkable and heartening to witness.

“It is unacceptable that hunger is on the rise at a time when the world wastes more than 1 billion tonnes of food every year. It is time to change how we produce and consume, including to reduce greenhouse emissions. Transforming food systems is crucial for delivering all the Sustainable Development Goals. As a human family, a world free of hunger is our imperative.” UN Secretary-General António Guterres 
Here at Sight and Life, we care deeply about the health and wellbeing of our fellow world citizens and have been working to improve access to quality nutrition globally since our inception during the famine in the Horn of Africa in the mid-1980s. Through our work at the foundation, we have seen firsthand the immense impact scientific evidence, technology transfer, and targeted investment can have on food systems.

Innovate for nutrition

Take the egg, for example. Eggs are nutrient-dense animal source foods and have been shown to reduce stunting in young children. But eggs are expensive and scarce in most low and middle-income countries (LMIC). In Malawi, smallholder farmer groups have increased their income and produce more and more affordable eggs with the support of an Egg Hub, a centralized unit that provides inputs, technical assistance, credit, and market access (learn more by visiting
Unfortunately, an immense gulf still exists that we cannot continue to ignore. In LMIC the effects of malnutrition and climate change become progressively dire. Most high productivity technologies that can help mitigate these shocks rest with organizations in high-income countries (HIC) that benefit from large consumer markets and large pools of venture capital to test and try innovations to make food systems nutritious and sustainable. These innovations are vital to boosting the nature-positive production of agricultural goods while preserving and advancing equitable livelihoods.

At the same time, in rapidly emerging consumer markets in the global south, such as India and Nigeria, the effects of malnutrition and climate change remain devastating. Malnutrition in young children is a life-sentence not only for that child but also for the community and country in which they live and grow. A stunted child may never catch up to his or her peers and will therefore fail to thrive and lead a dignified life, as every child should have the right to do.

Collaboration is key

Sight and Life is determined to change all of this. That is why we are launching a new initiative – Food Systems Innovation Hubs.

We will work to establish hubs in rapidly emerging consumer markets, such as India, Bangladesh, Nigeria, Rwanda, and Kenya to stimulate investment in resilient and responsive food systems, as well as facilitate relevant technology transfer and know-how from HIC to LMIC. Through partnerships, government collaboration, impact investors, and philanthropies in the context of local entrepreneurs, these hubs will catalyze a transformative change for society-wide dietary shifts towards more efficient, healthier, and more environmentally friendly food systems.

Get involved

I invite you to join us in this coordinated effort to improve the world’s food systems and to reach out to learn how you can become involved. I know that we can work together to solve this global problem of peoples’ and planetary health. To learn more,  about Food Systems Innovation Hubs watch the recent Food Systems Innovation Hub webinar discussing the importance of innovation and nutrition for global health. To connect with us, please email

Eggciting Innovation

Eggs for Improved Maternal, Infant and Young Child Nutrition

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The statistics show the continued, and sadly in some cases growing, prevalence of malnutrition in a number of countries. The 2015 Global Nutrition Report (GNR) had as one of its key messages, “Although a great deal of progress is being made in reducing malnutrition, it is still too slow and too uneven.” And the 2016 GNR just launched this month, states that “Malnutrition and diet are by far the biggest risk factors for the global burden of disease: every country is facing a serious public health challenge from malnutrition.” Addressing nutrient (macro and micro) deficiencies amongst the most vulnerable, usually women and children is proving to be a ‘hard egg to crack’ and requires disruptive ideas and real innovation.


Enter the humble egg

Eaten since the beginning of time; eaten almost everywhere in the world; relatively easy to obtain; adaptable to many different types of cooking techniques and; an affordable source of highly digestible protein, we believe that the time has come to re-think and innovate around the humble egg!

We are not alone in our thinking, and Iannotti et al. have written an excellent review article that eloquently positions the egg as offering real potential to improve maternal and child nutrition in developing countries. Studies promoting egg consumption for women and children as part of wider dietary improvements show that, child growth indicators are significantly improved in the intervention group compared to controls and a recent breakthrough research study shows that all nine essential amino acids were significantly lower in stunted children compared with non-stunted children. This is important because it tells us that stunted children are not receiving sufficient quality protein from their diets.

Did we put all our eggs in one basket?

Could this research point to the fact that in nutrition’s zeal, over the last four decades, to focus on ensuring that children received sufficient micronutrients (particularly vitamin A, iodine, iron, zinc, and folate), that protein fell off the agenda? It would seem that the widespread assumption that children were receiving enough protein from their basic diet was incorrect. Now is the time to realise that it is not ‘either/or’ but rather that optimal child growth and thus development, depends on addressing deficits of both protein and micronutrients. This calls for ensuring adequate micronutrient and protein in the diet especially during critical life stages – pregnancy, lactation, infancy and adolescence. We need to take a holistic approach and embrace the farm to flush approach anchored in food systems (take a look at this Sight and Life magazine focusing on food systems), so as not to neglect any of the nutrients as we look to future solutions that can be scaled up in order to have the impact that the 2016 GNR rightly puts under the spotlight.

Don’t count your chickens before they hatch

While eggs are a highly nutritious food source, both the productivity of laying hens and the nutritional content of their eggs are, to a certain extent, a function of the hen’s dietary intake. The reality is that for laying hens, an optimally micronutrient fortified diet improves egg production in numerous ways – increased egg numbers, improved egg weights, percentage lay and increased feed efficiency. Interestingly, for many micronutrients, egg content responds rapidly (within a few weeks) to dietary changes; transfer efficiency, from feed to egg, does depend on the micronutrient – high for vitamin A, selenium, iodine, and DHA; medium for vitamin D and E and; low for folic acid, niacin, and iron. This points, to a real opportunity to improve the nutritional value of eggs with only limited input in the feed and in egg eating populations requires no need for dietary behaviour change communication, which we know to be both costly and not always highly successful.

Projections from FAO suggest significant growth in egg consumption in developing countries. Even in countries considered to have largely vegetarian population, such as India, data shows that the diet of many Indian households is diversifying to include more animal source foods, a trend that has been particularly notable in rural populations. This makes the idea of tapping into the potential of eggs extremely eggciting. A ‘powdered’ micronutrient feed supplement for chickens could contribute to solutions for farmer through improved egg production and, for consumer by providing added nutritional value. An additional advantage of eggs is their environmentally friendly packaging. 

The proof of the pudding is in the eating

There is research to show the benefits of consuming fortified eggs. A 2009 study showed that feeding DHA-fortified eggs to infants and pregnant mothers improved infant visual acuity and attention and other studies have found that DHA fortified eggs were associated with increased gestational duration and infant birth size. In addition to DHA, there is literature to support the role of eggs in reducing deficiencies of iodine and vitamin A and even decreased anemia.

“Leaders don’t wait for problems to lay eggs before they attempt dealing with them.” 
– Israelmore Ayivor

A range of nutrients delivering various levels of their recommended daily allowance could relatively easily be added to eggs through the chicken feed. There are many avenues to explore, such as supplying micronutrient feed supplement directly to existing farmer networks or to women running poultry programs. Simultaneous social marketing campaigns could encourage egg consumption and an assessment over time could be undertaken to provide the evidence of impact…

Sight and Life is actively exploring these eggciting opportunities and would be interested in hearing from anyone keen to invest or partner with us, as we believe the egg just can’t be beaten.

To contact us regarding this project send an email to