“Eat More, Eat Better” is a behavior change strategy to support improved food access and food choices for pregnant and lactating women (PLW) in the northern Indian state of Rajasthan. Using snacking in innovative new ways to boost nutritional intake, “Eat More, Eat Better” was developed between 1 December 2016 and 30 June 2017, and was rolled out with effect from 2018.
The research process delivered the following key insights:
- Traditionally, the husband in Rajasthan plays a role in the medical care of his wife. Despite this responsibility, husbands seek to avoid potential medical expenditures their wives might incur.
- Husbands perceive dietary advice as a form of preventative care (which thus averts potential medical costs).
- Meals were an inefficient and expensive way to improve the dietary intake of PLW.