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Sizanani Mzanzi

Goal

A social business, this project works to create income-generating opportunities and increased local capacity to bring affordable, nutritious foods to vulnerable South African households. Sizanani Mzanzi simultaneously aims to improve equality, ensure economic sustainability, and increase awareness of the importance of good nutrition.

Description

Sizanani Mzani, which translates to, “Help each other” in Zulu, was established in 2014, as a social enterprise (not-for-profit company)  by the Sight and Life and DSM South Africa partnership. With the aim to address South Africa’s double burden of malnutrition, the project was designed to overcome the challenges faced by traditional philanthropies and to create a sustainable, scalable business enterprise avoiding a continued dependency on donor funding. Sizanani Mzanzi involves low-income community members as microfanchisees to make it’s goal to improve access to affordable, frequently consumed, nutritious foods. The project has also been used to gain consumer insights and tested several products and distribution channels. 

Currently, Sizanani supplies, through NGOs and the retail sector, a nutritious instant cereal-based porridge (Level-Up). Level-Up porridge is endorsed by the Heart and Stroke Foundation of South Africa and is fortified with 17 vitamins and minerals, is high in fiber, protein and energy, and low in sugar. 

Sizanani Mzanzi Action in Brief

 In total, it is estimated that 71,000 consumers have benefited from improved health, nutrition and productivity. Sizanani Mzanzi helps micro-franchisees earn stable incomes and on the job self-esteem in the face of high unemployment rates and difficult economic conditions. So far, 45 micro-franchisees have been recruited and empowered with business and nutrition skills to sell Sizanani products within their communities. Furthermore, the results of consumer research show that consumers like the product despite the ‘health’ tag, which has helped reduce barriers that prohibit uptake to ensure that more families include nutrient-dense products in their diets/purchases. Learn more about the Sizanani Mzanzi project here.

Kesso Gabrielle van Zutphen
Status:
Current
Country:
South Africa
Key Area of Work:
Social Business, Public-Private Partnerships, Micronutrient Malnutrition
Partners:
DSM

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