Sight and Life, in partnership with the Swiss School of Public Health (SSPH+) Summer School, aims to build the capacity of social marketing and behavioral science for application across a broad spectrum of disciplines with a focus on nutrition.
Beginning in 2020, Sight and Life has sponsored a three-day course ‘Generating Demand for better public health goods and services: A systems and consumer-centered approach‘ as part of the annual SSPH+ Summer School.
The curriculum offers professionals from interdisciplinary backgrounds theoretical and applied knowledge. Our expert instructors shared real-life case studies from the Sight and Life playbook, highlighting demand-creation programs like OBAASIMA as well as behavioral science and social marketing campaigns. These learnings covered social issues from quitting smoking to addressing gender equality equipping participants with practical examples. Applying these learnings in future work can impact positive behavior change for better health and quality of life.
To discover more about the unique content of our Swiss School of Public Health course, watch this plenary session on Public-Private Partnerships and Business Models by Sight and Life team members Kalpana Beesabathuni and Breda Gavin-Smith:
Key Facts and Figures
- Sight and Life has funded 11 scholarships for driven individuals from across the globe and with experience in a variety of different sectors, to support a future generation equipped with the powerful tools of social marketing.
- By the end of the course, participants will:
- Understand the importance of formative research in demand-creation work and how to ask the right questions.
- Explore how innovations in behavioral science and consumer insights are used to create demand for better public health goods and services.
- Understand the planning process used in developing successful demand creation initiatives.
- Identify, prioritize and segment the target audience.
- Discuss important issues related to public-private partnerships in trying to reach public health goals.
- Develop a social marketing intervention mix based on insights.