Provide leadership on the workstream to ensure that the funds are being used on activities that lead to greater demand for fortified foods.
Sight and Life is an active member of the DSM-World Food Programme (WFP) partnership, entitled “Improving Nutrition – Improving Lives”. Created in 2007, the partnership has evolved from a product-development collaboration to one focused on creating systemic change by enhancing the supply and understanding demand for nutritious foods in diverse communities around the world. Currently, the partnership focuses on rice fortification and strengthening demand for nutrient adequate diets through WFP’s food assistance programs. Sight and Life provides the partnership with scientific expertise in areas that include rice fortification, advocacy, communication and capacity building.
By the end of 2017, the partnership had reached 39.4 million people with nutritionally improved products, rising from an initial 20.7 million individuals in 2013. Over the years, the partnership has shown itself to be a remarkably effective model for disseminating innovation, as exemplified by the rapid spread of Rice Fortification (RF). This model has also been applied to the development of national SBNs and, to a lesser extent, food-labeling programs. Meanwhile, the partnership’s extensive joint advocacy and research efforts have helped advance global understanding of the scope and impact of micronutrient deficiencies, as well as awareness of interventions to prevent and treat them.