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Assessing the Situation: What you Need to Know 

Recently listening to TEDxCSU Talk on behavior change led by Professor Jeni Cross from Colorado University, I was immediately struck by how we routinely rush the planning stage of a behavior change communication (BCC) intervention. Taking time to understand where we are, where we want to go, and what will enable us to reach our goal is essential in devising a successful nutrition communication campaign. Resonating with this topic is the second webinar in Sight and Life’s Webinar Series “Assessing the Situation: What you Need to Know.” It is a valuable and timely reminder on the importance of understanding your target audience during the BCC planning process. 

Insight into Social Franchising in South Africa

In this ‘Backstory’ we investigate social franchising with Taurai Nyakunu the entrepreneurship coordinator at Sizanani Mzanzi, a social microfranchising business that supports quality life and empowers people for social good in South Africa. Taurai is supported by Monique Tredoux, Market Development Manager for DSM Nutritional Products South Africa (Pty) Ltd. Together, Taurai and Monique co-authored ‘Research to Microfrancising in South Africa’, which is published in the Sight and Life magazine, Focus on Food Culture edition.

For all devoted to nutrition.

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