Over the years, Sight and Life has tackled a range of topics including deep dives into social marketing and nutrition concepts. During this ‘Zoom era’ of fast-paced and constant inundation of information, we take a step back to reflect on those pieces that really resonate with ...
Before I ever formally learned of the many ways malnutrition can presents itself, or how I might play a role in a large-scale, I had the opportunity to work alongside families and community members of Intibucá, Honduras, with the support of Save the Children and later in Santa Rosa, Paraguay. In these diverse communities, I had the opportunity to live and to eat plate after plate of rice and beans, boiled plantain, or fried yucca alongside families with boisterous young children giggling and clamoring around every corner, as well as work alongside the ambitious youth leaders, full of vision and drive, mothers and women’s community groups and local and state elected officials.
It didn’t take a formal nutrition background to see and to feel the burden of malnutrition. In my work to support community development and youth leadership in these experiences, I came to understand the critical element of tackling any wicked challenge – put the people at the center. In order to develop viable solutions, I had to be first a devoted, curious, methodical listener, and second a problem-solver.
Women’s groups, school teachers and youth alike were already well-aware that ruby tomatoes, leafy greens and mangoes could be healthy additions to a diverse diet – they didn’t need to raise community awareness – they needed access. So together with my youth leader counterparts, we gathered the many representatives of the community – to build a solution for the people by the people.
It was this spark, to understand, to unravel the many interconnected drivers of social inequity, from nutrition to climate justice, which drove my master’s thesis work in social marketing, and what ultimately lead me to my current position withthe Sight and Life team as a Marketing and Communications Associate.
I am excited to bring the international, interdisciplinary nature of my experience to the team and am thrilled to be working alongside such other driven members. In addition to project development, implementation and evaluation experience in Latin America, I have been fortunate to expand my toolkits in human resources at the United Nations, and implementation of a social marketing campaign in collaboration with the University of Lugano and the Swiss Red Cross.
In support of a dream career tackling social ills through social marketing and policy development, I sought out rich opportunities to bring to this dedicated, agile team, including a Master’s degree in Public Management and Policy at the Université de Lausanne, and specialization in social marketing as well as health and migration research.