Afomiya Mekonnen’s work at Sight and Life entails consumer research, demand generation, and social marketing campaigns addressing malnutrition among people in Africa from vulnerable backgrounds. 

A graduate in nutrition science with a master’s degree in business administration, Afomiya has worked as a research and insights executive with NGOs like USAID and PSI Ethiopia as well as with firms like Diageo and 54 Capital, aside from the government sector.