Consumer insights

Consumer insights

January 2020

Abstract

This edition explores the various dimensions and applications of consumer insights. Through these pages we look at innovative methods and tools by using behavioral science as the foundation for generating consumer insights and identifying trends. There are examples of how consumer insights have been applied to design products and services, using different approaches such as social and behavior change communication, human-centered design, social marketing, and so much more!

Key details

Table of contents

Date:
January 2020
Authors:
Language:
English
Keywords:
DOI number:
10.52439/VMJG9414
ISBN:
978-3-9525058-0-9

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