In the second episode of our Extraordinary Eggs series, we will dive into a sustainable and innovative solution for egg production and consumption in LMIC; the Egg Hub model. How was this model identified and how does it even work? We will get first-hand insights from the implementors and results of the Egg Hub model in Malawi.

In Part 2, we discuss the progress made in increasing egg consumption, behavior change, and the impact of marketing campaigns. We also highlight the positive effects of the Egg Hub model on the livelihoods of farmers and its potential for scalability in different countries.

00:00 Introduction to the Egg Hub's Impact in Malawi
00:40 The Impact of Egg Consumption in Malawi
01:11 The Role of Social Marketing in Increasing Egg Consumption
04:09 The Economic Impact of the Egg Hub on Farmers
05:19 The SOFI Report and the Egg Hub Model
06:17 The Egg Hub Model's Impact on Farmers' Livelihoods
09:58 The Scalability of the Egg Hub Model
15:58 Key Takeaways and Future Plans for the Egg Hub
18:22 Conclusion