We are proud to present the inaugural Sight and Life Webinar Series, where Sight and Life experts explore, unpack, and demystify topics that are of interest to the global nutrition community. Our first Sight and Life Webinar series focuses on the topic of behavior change communication (BCC). Presented in a series of four webinars, we will examine the BCC process from the program manager’s point-of-view. That means, we emphasize experiential knowledge combined with research analysis, and identify tools and tips to help the program manager manage the BCC process. This video shares the third webinar “BCC Strategy and Roll out: The devil’s in the detail” we go to the essence of designing and implementing a BCC strategy. Our in-house social marketing expert, Ms Yana Manyuk, will share her tips and tricks for creative design, pre-testing ideas, and the all-critical roll-out strategy. If you are a program manager or health practitioner who understands the need for behavior change and wants guidance as well as practical tips for BCC, then this webinar series is for you.